Feb
4

Michael Bay Calls the 2013 Crash the Super Bowl Finalists

Doritos CMO Ann Mukherjee told BI how when the company teamed up with Michael Bay for this year’s contest — if a winner ad got the number one spot on USA Today’s Ad Meter, the creator would get $1 million and the chance to work on the next “Transformers” flick — she told us a story about how involved the famous director got in the process.… [ Read more ]

Feb
2

Forbes: Michael Bay On Doritos, Super Bowl Ads And Transformers 4

TRANSFORMERS: REVENGE OF THE FALLEN

FORBES: Why did you agree to take part in the Doritos contest?… [ Read more ]

Oct
5

Crash The Super Bowl With Michael Bay Contest

PLANO, Texas, Sept. 20, 2012 /PRNewswire/ — In one of the most highly anticipated Super Bowl announcements of the year, Doritos — one of the marquee brands from PepsiCo’s Frito-Lay division — today revealed the details for this year’s Crash the Super Bowl contest.… [ Read more ]