The Making Of Michael Bay's Need for Speed The Run TV Commercial
A couple of nights ago, TF3 Dark Of The Moon quietly passed Lord Of the Rings: Return Of The King to become the 4th highest film of all time. Thanks to all the fans for making it so and especially that one person who we know has seen it about 60 times. Yes, you read right. 60.

In other news, the TF3 DVD/Blu-ray debuted at the #1 spot with 64% of the sales being Blu-ray.
Sources: BoxOffice Mojo and Blu-ray.com

HOLLYWOOD, Calif., Sept. 9, 2011 /PRNewswire via COMTEX/ — Spectacular action, stunning visual effects, non-stop thrills and fan-favorite characters including OPTIMUS PRIME, BUMBLEBEE and Sam Witwicky rocketed Transformers: Dark of the Moon into the stratosphere, with the latest installment of the wildly popular TRANSFORMERS franchise surpassing its predecessors to earn over $1.1 billion at the worldwide box office. From Paramount Pictures in association with Hasbro, the breathtaking film redefines the scale, scope and emotional impact of what a blockbuster can be with the ongoing epic story of the mighty AUTOBOTS in a thrill-packed adventure that the whole family can enjoy. Distributed by Paramount Home Entertainment, the film will debut in a Blu-ray/DVD Combo with a digital copy and on standard DVD on Friday, September 30, 2011, followed by a deluxe Blu-ray and DVD release, including a Blu-ray 3D, in the coming months.
“For fans who can’t wait, the Blu-ray release in September will deliver an awesome ride with the movie in stunning 1080p high definition and a 7.1 Dolby TrueHD soundtrack that was personally overseen by our phenomenal supervising sound mixer just for the Blu-ray,” said director Michael Bay. “As you know, we put a lot of effort into the 3D experience for the theatrical release and I want to make sure we get it right for home viewing–and that process takes time. So stay tuned for an even more incredible release that will include the film on Blu-ray 3D and loads of bonus features.”
Source: PRNews Wire/MarketWatch
Exclusive to Michael Bay Dot Com are some never before seen photos of what went on behind the scenes on Transformers 3 Dark Of The Moon.
View these exclusive gallery photos shot by Robert Zuckerman.
You can view Robert’s site at robertzuckerman.com.

From THR:
Paramount’s blockbuster Transformers: Dark of the Moon is being re-released in Imax theaters for an extended two-week run, beginning Friday.
Transformers: Dark of the Moon: An IMAX 3D Experience has been digitally remastered with proprietary IMAX technology.
According to insiders, Dark of the Moon will play in 246 Imax theaters in North America from Aug. 26 to Sept. 8. During those two weeks, the film will play simultaneously with other movies already booked by Imax.
From the Mailibu Patch:
Francesco Quinn, an Italian-born actor and a son of Oscar winner Anthony Quinn, died Friday night of an apparent heart attack near his home in the La Costa neighborhood of Malibu. He was 48.
Quinn was born March 22, 1963 in Rome, Italy to Anthony Quinn’s second wife Iolanda. His acting career began in 1986 with a role in the Oscar-winning Oliver Stone film Platoon. He went on to appear in numerous films and television shows, including playing Tomas Del Cerro in the CBS soap opera Young and the Restless. For that role, Quinn was nominated for an American Latino Media Arts Award, which recognizes people who portray positive representations of Latinos.
In a notable victory for Paramount and director Michael Bay, threequel Transformers: Dark of the Moon has become the first film in the franchise to reach $1 billion in worldwide grosses.
Through Tuesday, the pic’s international cume was $663 million; through Monday, its domestic total was $338.8 million, the top grossing film of the year in North America.
Dark of the Moon is only the 10th film in history to hit the $1 billion mark, as well as securing the record for top Paramount pic of all time. The film’s performance has no doubt been boosted by being the first title in the series to be shot and released in 3D.
Paramount chairman-CEO Brad Gray said Dark of the Moon was “a substantial milestone in the 99 year life” of the studio.
“We are grateful for the extraordinary work of Michael Bay and his film-making team, executive producer Steven Spielberg, and everyone at Paramount around the globe who played a part in helping make this latest Transformers one of the 10 highest grossing films worldwide of all time,” Gray said.
Source: THR

From THR:
Over the weekend, Paramount’s threequel Transformers: Dark of the Moon became the top grossing film in the series, with a worldwide total of $882.4 million through Sunday.
The original Transformers grossed $709.7 million globally, while sequel Transformers: Revenge of the Fallen took in $836.3 million. Dark of the Moon’s performance has no doubt been helped by being the only one of the three to be released in 3D.
Dark of the Moon’s weekend tally included $62 million in foreign grosses—fueled by a $40 million-plus opening in China, the biggest three-day launch of all time for an American film and eclipsing Avatar’s debut by 72%.
I really do hate how writers get it wrong. They write as if they were there every day, every hour, for two years of production. David Cohen’s 3D story for Variety, missed the mark. I often ask my what is the point in talking to writer’s because they just want to print their own reality of the truth.
David didn’t print the whole story from me, or my team, which makes a deceiving portrait of the truth. He got the conversion percentages wrong. And more importantly missed the true point of what the story should have been. The world was asking for a good 3D experience. How you could seamlessly blend Native to converted. Transformers 3D stands on it own, and we feel proud we delivered.
David wasn’t interested into how Transformers revolutionized the conversion process in it’s approach, and technique. He thought he would bore readers by forgetting to mention the massive complexity of the hundreds of layers, and the full year we had our two conversion companies working on some of the shots. We did think way different, and outside the box.
He could’ve made an educational article where directors and producers could’ve learned about new conversion techniques and the innovative ways to approach the process. But instead it was a lame attempt to say we fibbed to the audience.
I always thought Variety was a film trade magazine?
Michael