TF3 DOTM Becomes The Top Earner of the Franchise and Sets Record in China

Posted on Jul 25, 2011


From THR:

Over the weekend, Paramount’s threequel Transformers: Dark of the Moon became the top grossing film in the series, with a worldwide total of $882.4 million through Sunday.

The original Transformers grossed $709.7 million globally, while sequel Transformers: Revenge of the Fallen took in $836.3 million. Dark of the Moon’s performance has no doubt been helped by being the only one of the three to be released in 3D.

Dark of the Moon’s weekend tally included $62 million in foreign grosses—fueled by a $40 million-plus opening in China, the biggest three-day launch of all time for an American film and eclipsing Avatar’s debut by 72%.

I Hate It How Writers Get It Wrong

Posted on Jul 19, 2011

I really do hate how writers get it wrong. They write as if they were there every day, every hour, for two years of production. David Cohen’s 3D story for Variety, missed the mark. I often ask my what is the point in talking to writer’s because they just want to print their own reality of the truth.

David didn’t print the whole story from me, or my team, which makes a deceiving portrait of the truth. He got the conversion percentages wrong. And more importantly missed the true point of what the story should have been. The world was asking for a good 3D experience. How you could seamlessly blend Native to converted. Transformers 3D stands on it own, and we feel proud we delivered.

David wasn’t interested into how Transformers revolutionized the conversion process in it’s approach, and technique. He thought he would bore readers by forgetting to mention the massive complexity of the hundreds of layers, and the full year we had our two conversion companies working on some of the shots. We did think way different, and outside the box.

He could’ve made an educational article where directors and producers could’ve learned about new conversion techniques and the innovative ways to approach the process. But instead it was a lame attempt to say we fibbed to the audience.

I always thought Variety was a film trade magazine?


Cody [Updated]

Posted on Jul 12, 2011


I read some of the blogs people sent me from other sites, a couple have totally missed the point. Yes I could of bought one for Cody. Not the point, I’m trying to get Apple and Steve Jobs to understand what an amazing device they have – and never intended. Cody’s mother told me the device for communication they insure Cody for are basically shitty and cost 10k. No internet connection. Ipad $700. Insurance will not cover them because you can connect to the internet – are you kidding me? Insurance is always so lame and behind the times.

The point is to get the message out to that these devices like iPads can help kids like Cody.